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Audi, a German company owned by the Volkswagen Group, is one of the most prestigious car manufacturers in the world.

  • Our client had a very positive reaction when they saw they were able to participate in visually defining their applications.

    Audi Leander Härter
    Customer Relations Manager, Audi


case study audi

AUDI is a German manufacturer of high-end automobiles. It is part of the Volkswagen group, which is one of the largest car manufacturers in the world. With headquarters in Ingolstadt, AUDI has been building cars since 1909.

AUDI has a specific department to manage the company’s customer relations. One of its functions is to manage the process of gathering requirements when new computer applications need to be developed. These specifications are then transferred to other departments for development.

AUDI uses a standard methodology to identify requirements, which is based on interviews with key users. The information is captured through functional specifications documents. AUDI’s business analysts complete these documents with mockups to show customers the expected result.

The Challenge

Audi’s challenge was to improve these processes to increase its efficiency and allow clients to be involved starting with the early stages of development.

The customer’s involvement from the start was crucial in achieving a satisfactory result. It was difficult for customers to get a clear idea of the exact features of the proposal by using the current processes.


To solve the problem, we studied a number of alternatives to improve the process of gathering requirements. From the beginning, the idea was to incorporate tools to create wireframes and prototypes.

A defining factor for AUDI was that the tool has to surpass the mere creation of a visual approach. It also needed to provide a method for managing the validation process itself.

After reviewing the available solutions, AUDI opted to introduce the capture of requirements based on prototypes using Justinmind Prototyper. Through its comments system, users can provide their opinions about concrete elements of the prototype, which results in a detailed validation.

The other key element of this solution was the Justinmind Viewer, Justinmind’s simulation display tool. Through this tool, and at no additional cost, other members of the customer relationship team and customers could simulate and test the prototypes created by business analysts. They could also comment on them in order to complete the validation process.


After using the new tools in some projects that had direct dealings with customers, the following improvements could be observed:

  • This new way of working had an immediate impact on the way that customers appreciated the process. Communication with customers radically changed. It went from providing only written documentation, supplemented with a few screenshots, to delivering a prototype they could try and test before development started.
  • Customers were able to understand exactly what was being proposed to them. Also, they could now influence the decisions about the design and the features of new applications. This new way of working has significantly helped the sales processes of new proposals.
  • In addition, the need for in-person meetings with customers was reduced. Since the validation process started being done directly on the prototypes, communication was simplified.
  • Taking into account the entire process, the improvements made in the requirements analysis made it possible to expect a reduction of approximately 30% in rework during the development phase. This factor will clearly affect the timing and costs, improving the overall efficiency of development projects for new applications.
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