Choosing the right prototyping tool, creating UI animation & dark UX: August’s best blog posts
August is leaving just as quickly as it arrived. Despite summer flying by, this month has been a hot bed of great UX design content. Grab your preferred device, sit back and let’s get reading Justinmind’s favorite user experience design and prototyping content from this month!
Getting Typography Right in Digital Design
Nick Babich covers the dos and don’ts of typography in web design.
The comprehensive guide goes through how designers should approach typography in mobile app design.
Nick helpfully breaks down when and where to use typography on the web, the ideal font size, which fonts work and which fonts really don’t work. We’re looking at you Comic Sans.
If you’ve been scratching your head when creating a high-fidelity prototype, scratch no more – this guide will equip you with basic typography knowledge to implement when you next start designing. Legibility is one of the cornerstones of good UX design and typography a skill that any designer should master in the digital age.
Nick has also provided a handy selection of resources so brush up on your typography.
Time to read: 10 minutes
How to choose the right prototyping tool
The benefits of app prototyping are well understood within UX design. Whether it’s to demonstrate to stakeholders an app’s viability or to iterate some new features, prototyping your ideas is one of the foundations of good user experience design.
Chris Thelwell breaks down how to choose the right prototyping tool with 3 simple questions. With a lot of different prototyping tools out there to choose from, Chris’s article should help to make your decision simple and straightforward.
Failing that, simply download Justinmind and bring your ideas to life that way. Just sayin’.
Time to read: 3 minutes
How Facebook, Twitter, and Pinterest Hook Users
Internet addiction is a real thing. Millions of people all over the world are hooked to their devices. In fact, mobile devices dominate total minutes spend online – over 90% of time spent online is on a mobile device in Indonesia alone.
Maybe you’re familiar with the feeling: when you’re certain you felt a vibration in your pocket, only to take your phone out to realize there had been no such notification. That’s phantom vibration syndrome and it’s a real phenomenon.
Anna Quito over at Quartz explains how UX designers over at Facebook are using this to their advantage. Dark UX, as Quito puts it. We’re familiar with dark UI patterns but what makes UX dark? Well, teams of UXers are finding ways to make their platform more addictive so you lose track of time spent browsing through the UX design.
The question remains: can designers be trusted to know what’s good for us?
Time to read? 8 minutes
The Airbnb Tool That’s Changing UI Design
UI animation makes the UX a little more interesting, fun and unexpected. It can be argued that UI animation is an integral part of the user experience.
Used sparingly and appropriately, animation can be a great way to enhance your mobile app or web design.
Mark Wilson discusses Lottie, Airbnb’s prototyping tool. Lottie is an open-source animation tool that’s changing how engineers build rich animation during app development.
Instead of a UX designer prototyping an animation before sending it to an engineer to re-create, Lottie allows designers can create an animation that can be implanted directly into the product.
Lottie just exports a swanky video to your touchscreen but the real magic is the fact that the videos string together to make beautiful animated elements and the videos can play on-screen to respond to different gestures such as swipes, scrolls and swipes.
Time to read? 5 minutes
The Ultimate Guide for High Converting CTAs
What’s the magic behind a highly converting, successful call to action button? No, really – we want to know.
Thankfully James Gill over at GoSquared has prepared an entertaining yet highly informative guide to creating a highly converting call to action buttons. In his article, James carefully considers elements that might escape the layperson – such as choosing the correct font size and making sure the color is just perfect. There’s a lot that goes into crafting a button that impulses people to click. James peppers his guide with the good, the bad and the ugly of CTAs so by the end you’ll be a call to action button pro.
As UX designers, it’s our goal to be able to create landing pages that convert and that means brushing up on skills outside of our usual repertoire.
Time to read? 15 minutes