Heads up all user experience designers, product managers and business developers! UX South Africa is about to kick off in Cape Town! Don’t miss the chance to UX in a start-up context
Get ready for the third edition of UX South Africa, taking place in Cape Town from the 8th-11th of November 2016. The three day event will be jam-packed with workshops, presentations and networking mixers, all organized around the this year’s theme of ‘The Importance of UX in the Start-Up Eco-system’.
UX South Africa will kick off at 8am sharp on Day one with a triple track of half-day workshops. Spanning topics such as ‘Lean-er UX’, business modeling and the application of UX strategy, the workshops aim to promote expertise exchange in an intimate environment; the only downside is having to choose which workshop to attend. Day two is dedicated to UX presentations from user experience luminaries such as Deloitte Digital Africa’s Philip Barrett and UX Researcher Dr Gyles Morrison, who’ll give UX South Africa’s keynote address. Day 3 is made up of quickfire conference sessions of an hour or less, with topics such as smartphone adoption in Africa and ‘An anatomy of UX in start-ups’ up for discussion. Plus there are plenty of networking events mixed into the whole three days.
UX South Africa is…
- About UX strategy and the start-up ecosystem
- Multi-track and focused on strategic planning, design and budget approval
- Networking-friendly, both during the day and in the evening
- International, while keeping a sharp eye on the African UX context
UX South Africa is for…
- Business developers
- Marketing teams
- Product managers
Some of UX South Africa’s speakers
UX South Africa will see 15 UX-perts take the mic over the three day event. Here are 3 speakers you probably won’t want to miss:
David Du Plessis, Experience Design Director at Digital McKinsey
David will bring his experience of working in UX in South Africa and Kenya, as well as London, to his presentation ‘Make Design Critique Part of your Process’. His areas of speciality include design thinking and rapid prototyping, as well as design capacity building in large organizations such as Cap Gemini and Deloitte Digital, where he worked before Digital McKinsey. David’s workshop on Day 1 focuses on how to encourage a design process that solves user problems, and how to work effectively with team members who don’t have a design background. Workshop attendees will learn: how to identify types of feedback, and how to respond; how to plan and run a design critique session; and how to implement lessons learned from design critique sessions.
Philip Barrett, Director of Design at Deloitte Digital Africa
Phil has been designing designing digital experiences for over 20 years, starting out with the UK’s TV Guide, the BBC and Lastminute.com in the 1990s. He launched specialist UX consultancy Flow Interactive in South Africa in 2000; the agency was bought by Deloitte Digital in 2014. At this year’s UX South Africa, Phil will present “Would you use this? Working out whether people will adopt your innovation without actually building it?”, a presentation on how to predict the success of digital products through empirical research and analysis techniques.
Helga Stegmann, UX Consultant
Helga, who has been creating innovative digital products for an African context since 1999, focuses on getting inside customers’ and users’ minds. In her role as UX consultant, she supports businesses throughout the product development process, from UX strategy building to product roll out. Her conference talk, ‘Smart phone adoption in South Africa and how it affects start-ups‘ will use original research to consider how users engage with their smartphones, and where the UX opportunities lie.