Iterative prototyping at Netflix, the data for design debate, anti-goals that triumph and tons more in July’s best posts
School’s out and holidays are imminent. The only thing left is stock up on reading material to get you through the long summer days. As always, Justinmind has assembled our favorite user experience, prototyping and product manager posts of the month.
This month’s favorites cover prototyping at Netflix, growth thinking at Instagram, the design trio – personas, scenarios and storyboards – and your essential guide to augmented reality. So get comfy and get reading!
How Netflix handles prototyping
Oliver Lindberg interviews Netflix’s Prototyper, David Aragon, to discuss iterative prototyping, collaborative design and the challenges that product design teams face when doing user research.
David draws on his experience in qualitative user research and the benefits that it can have for TV user experience. With the entertainment industry now ultra-personalized, being able to observe users directly helps the Netflix design team separate their own preferences from those of their users. He emphasizes the positive influence that data and user persona creation has on Netflix’s product development.
An advocate for translating design ideas into visual prototypes, David packs a ton of great insights into the design process at one of our favorite entertainment giants.
Time to read: 4 minutes
Key takeaway: With any user interface, user research matters. But in the TV entertainment industry where opinions and trends change rapidly, testing a visual model of your product is the only way forward.
Designing with Scenarios: Putting Personas to Work
Jared M. Spool shares a snippet from Kim Goodwin’s virtual seminar on designing with scenarios. Kim, a known influencer in UX circles and author of Designing for the Digital Age, talks about the triad that propels our designs: user personas, scenarios and storyboards.
In this post, Kim discusses the benefits of UX research data and how it creates a standard for informed design decision making. As she has it, understanding is what great UX hinges upon.
As endorsers of data-driven design, this post really resonates with us here at Justinmind. Why dodge the users’ green light? As Creative Bloq’s Stuart Frisby reminds us: “we designers are not just occasionally, but routinely wrong.”
Time to read: 4 minutes
Key takeaway: Different teams have different processes. The key is to concentrate on real solutions and not let the processes get in the way.
The Essential Guide to UX for AR
Justinmind’s Cassandra Naji explores one of the hottest new UX trends to hit this side of 2017: Augmented Reality (AR).
Her guide covers everything from how AR could revolutionize the way UXers design and users interact with devices, to how AR could improve the conversion funnel and user engagement. She also pinpoints the UX challenges that AR pose, such as designers familiarizing themselves with new terminology and promoting safe use of the AR on devices (Pokémon GO users not paying attention to their surroundings is a very real worry).
Though AR is not yet a worldwide computing environment, we’re enjoying seeing its evolution and are anxious to see how far the trend will go. Fad or fame? We vote fame!
Time to read: 8 minutes
Key takeaway: AR will remove UX design barriers and bring engaging, meaningful and usable new experiences to users.
The Power of Anti-Goals
The pursuit of happiness at work. Is it about reaching for a higher purpose, or does it all come down to avoiding failure?
This is what Andrew Wilkinson tackles in his light yet insightful piece on the role of anti-goals. He’s on a mission to make work days consistently enjoyable, proposing that by acknowledging what you don’t want to do, you can avoid doing it. Seems simple really. Got a day full of meetings? Never schedule an in-person meeting that you could more easily accomplish via email. Easy.
Thinking about possible limitations or obstacles and shaping your actions and priorities around them is great business thinking. Anti-goals. We love this!
Time to read: 3 minutes
Key takeaway: You’re inevitably going to have some bad days. But if you can lessen the load, why wouldn’t you try?
Growth Lessons from Instagram, Before It Was Instagram
Katerina Trajchevska runs through the tactics of the brainchildren behind our favorite mobile apps including Instagram, Foursquare and Airbnb. She breaks these down into locating our target users, filling a gap in the marketplace, and leveraging data and metrics for the benefit of our brand.
Growth comes from finding unique ways to acquire users. Growth thinking requires hard work, brainstorming and strategy. This is a top-line resource on nurturing growth from a successful startup founder.
Time to read: 6 minutes
Key takeaway: No success is born overnight – that’s a fairy tale. Success stories come from testing, iterating, analyzing and listening to the people that matter: our users.