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Everything you need to read on interactive prototyping, product management and user experience design this month

Everything you need to read on interactive prototyping, product management and user experience design this month

It’s that time of the month again when Justinmind reveals what we’ve been reading this month. Inbetween moving offices and inaugurating our brand new blog we found time to scour the best user experience, product management and usability blogs around to bring you a list of must-read posts for May.

What have we got lined up for you this month? There’s a different kind of AI-UX post from UsabilityGeek, one that talks about the positive impacts we can expect from this growing technology. There’s a super practical roadmap to creating a UI style guide. Plus Justinmind’s first guestpost for AlphaHQ, on how product managers and UXers can work happily together. And that’s just for starters!

So kick back and enjoy the best interactive prototyping, wireframing and UX posts to read this month.

How artificial intelligence could help fill gaps In UX design

No matter how much effort UXers put into their designs, something is always missing, claims Sherley Alaba on UsabilityGeek. That missing element is personalization. It’s impossible for UXers to meet the needs of every single anonymous interface user, and so naturally some users don’t get what they need out of an experience.

Artificial intelligence could change that, claims Sherley. AI could become a sort of ‘UX design assistant’, allowing us to exploit data to optimize interfaces for individuals. Take a deep dive into the not-to-distant UX future with this awesome post.

“Every brand’s dream … would be to have the power of having an individually tailored design for each user making him/her easily convinced to buy. This might feel like a far-fetched concept, but it is already here.”

What’s the best way for product managers to align with UX teams?

In Justinmind’s first guestpost for AlphaHQ, we wrote some tips on how product managers can reduce conflict with UX teams and collaborate effectively. Things can be tough for product and UX teams sometimes, especially when there’s confusion about rights and responsibilities over the product. But the benefits of overcoming those challenges are huge, so we came up with a post to smooth the way to better teamwork between the two.

Our UX and PM teams got involved with brainstorming their tips on better working practices. Leveraging their hard-won experience, they came up with a list of must-do tips for better relationships between the two disciplines. Check the post out!


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Why increasingly efficient UX might not always be a good thing

You ever hear of ‘positive friction’? If not, you should get acquainted with it now, says Nick Hammond on eConsultancy. Nick warns that making user experiences too efficient – too fast, too impersonal, too easy – can have unforeseen negative impacts on both brand and user. For example, location-based taxi apps such as Uber: the process of hailing a cab is so efficient in all such apps that the opportunities for interacting with the brand become minimal, and consequently brand loyalty or identification falls as well.

Nick identifies digital friction as a way to counter this over-efficiency in UX. Looking at things like the famed ‘Ikea effect‘, Google’s new London offices and why people say ‘thank you’ to chat-bots, the post argues the case for designing a little friction into user experiences.

Translating UX goals into analytics measurement plans

Mobile app prototyping and design come with their own special challenges. Not least of these is screen size. How should designers translate our increasingly visual, image-heavy desktop UIs into mobile-friendly designs? Amy Schade tackles this in her latest NN Group post, laying bare the most common problems around scaling images for mobile devices and debating some solutions.

Looking closely at issues such as legibility, text placement and the evils of over-scrolling, Amy looks at both the difficulties facing the designer and the the average mobile device user. Her proposed solutions pull no punches – from dispassionate cropping to cutting images altogether, the full range of design choices is explored.

Designing a styleguide: elements that go into building compelling products

Jonathan Z. White’s how-to post on making a UI styleguide is simple and beautiful. He briefly lays out the why of styleguides, before showing readers some excellent examples – you get a sneak peek at how the likes of Apple, Google and Hubspot present their house styles.

The post also covers everything that should be included in a UI styleguide, and an explanation of the impact of including this information. It’s a concise overview of the benefits of introducing consistency and order into your product or organization’s digital branding.

Cassandra is Marketing Lead at Justinmind

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