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Tailor-made user experiences with web design automation - will smart technology be the demise of the web designer?

Tailor-made user experiences with web design automation – will smart technology be the demise of the web designer?

Today’s web and mobile users expect personalized experiences in every touch point. We seek bespoke design that fits our needs and we can get easily frustrated when we can’t immediately navigate a web or mobile app or site. Better mobile notifications, more actionable emails, and hyper-tailored content are but a handful of tricks of the trade now being implemented in response to the personalization hype. But with the increasing, potentially overwhelming, pressure on web designers to perform to users’ high standards, a new type of web design has emerged: web design automation.

Only a handful of individuals have ventured into the world of automatic web design as of yet, and who knows if it will really take off. Let’s take a look at Applied Intelligence (AI) in web and mobile design and what it means for designers.

What is web design automation?

When we talk about web design automation, what we’re referring to is the concept of Applied Artificial Intelligence. While applied AI has historically been used to carry out tasks in other industries, such as stock trading or medical diagnosis, the method is being seen more and more in the realm of web and mobile design. There have been recent cases of web design teams processing images, text, and URLs to automatically shape them into unique websites.

As Nick Dank from UX Magazine points out: “The move from handcrafting each page of a website to automated personalization based on user behavior is helping to shift the web design industry toward an object-oriented design approach”. We’re seeing designs becoming leaner, more effective and more coherent. We’re not only seeing this shift in web design; other industries such as video and online gaming, public transport and even novel dictation are also taking the plunge!

Applied AI in web design is also removing technical challenges for publishers who want to communicate effectively across a wide range of devices without the burden of having to know how to do all the ‘tech’ themselves. And this is only the beginning. We’ve seen the first sparks of this automotive revolution in web design, with artificial intelligence web design platforms on the rise. We predict a riot to see who can deliver the best!

Want to know more? Read the full post on UX Magazine’s blog here!

Emily is Marketing Content Editor at Justinmind

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