Home > UI Design and Prototyping > 50 shades of User Interface Design: the debate

Black Vs White: the ultimate debate when it comes to User Interface design. Scroll down to have your say!

We know a fair bit about User Interface design, but we also recognize that nothing is ever just black and white. As user needs shift and refocus, so must user interface design. We asked the Justinmind team what they consider to be the most important aspect of user interface design, and the answers were fascinating. It seems that color can really affect how the user interacts with a user interface, but there’s so much to consider. The debate is definitely on, and we’d love to know your opinion too!

What makes a UI great?

Well, there’s the brand guidelines, user experience and usability to take into account.

Of course, the needs and interests of the user will affect the design decision. And remember, our immediate needs are constantly changing. We can switch between various user stages in a matter of just a few minutes: the repetitive user, to the bored user and then the urgent user—intense! Now, combine this with all the online trends calling the shots and tell us what UI designers should be focusing on?

  • Clarity
  • Being concise and the KISS principle
  • Consistency
  • User familiarity
  • Responsive design
  • Intuitive design
  • And/or aesthetically pleasing design?

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UI designers think a lot about the appropriate color palette, shade and contrast that they’ll incorporate into a website, application or web tool to meet the users’ needs.

They understand that the UI color should be relevant to the concept or branding of a website, mobile app, software or web tool, as well as appeal to the target audience(s). When used effectively, colors can enable better usability as well as improve the user experience, drawing on the users’ emotions. They can even help the user to find what they’re looking for more quickly and efficiently by homing in on the important bits. With the daily hustle and bustle of modern life and the use of smaller screens on mobile devices whilst on the go, this is especially important.

In the world of all things tech, there certainly is no default preference when it comes to color. We’re a pretty diverse bunch of designers (UX, UI, graphic, web), developers, business analysts, web content writers, publishers, researches, thinkers, innovators—the list goes on, as do our individual preferences. Some people think that all design professionals only like to work with a black background and white text, but it doesn’t seem to be that simple. From what we’ve seen, UI color preference is actually a bit of a grey area.

But don’t take our word for it…if you’d like to join in the UI debate, we’d be tickled pink to hear from you!




Emily is Marketing Content Editor at Justinmind

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