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Get inspired by these 5 brilliant web and mobile landing page wireframe examples

Get inspired by these 5 brilliant web and mobile landing page wireframe examples

Your fabulously-designed website or mobile app means nothing if you can’t convince visitors to venture further in. These days you can’t afford not to have a great landing page – the page within your website or mobile app that users land on.

Landing pages help remove distractions by directing users towards your website or app’s goal, e.g. generating sales or leads by getting users to sign up, subscribe or download content. In fact, companies that have increased the number of landing pages related to their sites have seen conversion rates more than double, according to Marketing Land.

So how do you get started? Designing your landing page early on in the design process, say with a low-to-mid-fidelity wireframe, will help you make sure you’ve got a goodie on your hands. Want to know more? You’re in the right place. Get inspired with our top 5 landing page wireframe examples and start wireframing your landing pages with Justinmind now!

5 landing page examples for you to drool over

Fitbit website landing page design by Kerem Suer

First up it’s San Fran-based designer Kerem with his Fitbit website landing page. Karem has sketched up his landing page on dot grid paper, keeping things simple in this conceptualization stage.

landing-page-web-wireframe-fitbit

We like the way Kerem has kept his representation really basic – squiggly lines representing content, clean forms standing in for both buttons and icons. And like every strong landing page, navigation is built in from the bottom up – you can see Kerem’s tab menu navigation at the top of the screen.

We can’t wait to see this come to life! With a high-fidelity prototyping tool, designers really can bring their wireframes to life by adding interactive and navigational features. With Justinmind, for instance, you can add events, variables, data and all sorts of responsive menus to your wireframe to make it respond to users in real time.

Economist app landing page wireframe by Ueno

Global digital agency Ueno, who designs for the likes of Google, Facebook and Dropbox, has built out this mid-fidelity web app wireframe for their client, The Economist.

landing-page-web-wireframe-the-economist

Ueno’s wireframe models a clean, minimalist interface. Content is broken down into smaller sections with plenty of white space, which makes scanning the page easier on the eyes and navigation more coherent.

Right off the bat, you’ll notice two Calls to Action (CTAs), calling your attention to exactly where the designer wants it. This is a great way to connect with users, as well as up conversions.

The use of color in the landing page is deliberate. Block colors and bold hues are juxtaposed with a muted background to focus the user’s attention immediately. Similarly, the logo has been carefully placed so although it’s not the focal point of the landing page, you know whose publication it is.

Officina Sans by Erik Spiekermann and Ole Schäfer is one of two typefaces that the folks at The Economist use in their publication and branding – the other being Serif. From a design perspective, Ueno’s use of Officina works beautifully here. The use of Lorem Ipsum amidst plenty of real estate gives the reader space to breathe. Read more about using Lorem Ipsum in your web and mobile wireframes here.


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Web Analytics landing page by Michael Pons

New York-based Experience Designer Michael Pons has wowed us with his iterations on a web analytics landing page. Michael combines a keen eye for detail with a passion for data-driven interfaces in this collection of wireframes.

landing-page-web-wireframe-analytics

Though raw data doesn’t make an appearance in Michael’s landing page wireframe, there is certainly an analytics theme present. He has used a series of thin, jagged lines that resemble the lines and points that connect data in an analytics line graph, such as Google Analytics.

When designing with data, the most important thing is to make sure that the reader can interpret the data in the intended way. Single data sets need to be presented in a compelling style, as they often tell a larger story. Complex data sets need to be broken down into bite-sized, digestible chunks for the reader so as not to overwhelm them.

The UI composition is tidy, with good use of negative space and ghost buttons that add to the minimalist feel and remove visual friction. In a more recent iteration, higher-fidelity wireframe, Michael fuses vibrant, rosy hues with mellow, low intensity blues for a stunning color scheme – dreamy.

Coffee Shop website wireframe template by Kultar Singh

Kultar Singh from India has created this charming web landing page for UK-based coffee shop, Strangers. Kultar has used a half-screen hero image in his website wireframe template, giving it a personal touch. Half or full screen photo headers are the bread and butter of hero images and can make such a difference to first impressions.

landing-page-web-wireframe-coffee-shop

The right photograph can make your landing page more relatable and large, over-sized images make clutter a lot less likely. On the live website, Kultar’s hero has been converted into a delightful slideshow, adding an interactive feel to the experience. Learn how to create a slideshow in your Justinmind wireframes here.

The horizontal menu bar in this wireframe makes for clean-cut navigation flow and as such, an optimal user experience. Kultar has also planned for some nifty mini-interactions in the high-fidelity iteration, which include an image carousel and a photo grid.

We like his use of two different button style: employing block colors for CTAs that grab your attention and softer ghost buttons for secondary actions, that won’t distract the reader from the main task(s).  

Spotify web app landing page optimization by Nacho Ortega

Nacho from Madrid presents us with his take on the Spotify web app landing page. The high color contrast is the first thing we pick up on in this mockup.

spotify-landing-page-web-wireframe

The white text on colored background makes for great readability, whilst also complying with Spotify’s content-first design guidelines. Nacho uses Spotify’s traditional Circular and Sans Serifs for the header and main body copy.

A left-sided hero blended with the background gradient is a lovely addition, yet doesn’t take away from the user’s focus: the CTA. Another of Spotify’s design principles, Lagom – Swedish for ‘just the right amount’ – is at work here.

Nacho’s Spotify landing page optimization features a great example of a single CTA landing page. This is a powerful way to hold and direct the user’s attention towards a single goal – it’s a shame the current Spotify landing page doesn’t take avantage! Only the best landing pages have this down.

Want to increase downloads of your latest eBook? Want to boost newsletter subscriptions? Want to improve conversions? Link to that and only that section of your website.

Want more landing page examples? Look no further! And if you’re looking for a tool that will help you create landing page wireframes, why not try out Justinmind? With our prototyping tool, you can create basic wireframes and build them up with events, interactive elements and responsive navigation components before coding. Download it now and see for yourself!download_free

Emily is Marketing Content Editor at Justinmind

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