5 best prototyping, UX & product management posts from March
We bring you the best in web and mobile wireframing, user experience and product design posts, freshly collected from March’s intertubes
Spring has finally sprung, and here at Justinmind HQ we’ve been hard at work harvesting the very best wireframing, prototyping, UX and product content on the web. From cheeky Zara redesigns to chatbot #fails and UX visualization tips, there’s something for everyone in our curated round-up this month. We’ve even added in a sneaky post written by our very own VP of Product Victor Conesa – a must-read for any product managers looking for backlog management tips.
So sit back, relax, and get stuck into the best product prototyping, design and development posts from March. Go on, you know you want to.
7 Design Myths that will Wreck your Site
Writing in Web Designer Depot, designer Paula Borowska points the finger at “7 damaging UI design myths“. Tackling misconceptions such as ‘the homepage is your most important page’, and ‘good usability is good enough without aesethetics’, Paula brings her personal experience to bear on bad design decisions. Our particular favorite myth is number 7, ‘Your users will tell you what they want’ – we’re with Paula when she says “it’s important to listen to customers and users. But, it’s more important to get to the bottom of the problem first.” Amen, sister.
Time to read: 7 minutes
Takeaway thought: “False design myths like these to lead to poorer quality design and poorer experiences for end users. We can avoid this by making smarter design decisions to improve the quality of our designs.”
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Managing, not just maintaining, a product backlog
As any Product Owner will tell you, backlog management ain’t no picnic. Justinmind’s very own PO and VP of Product Victor is far from immune to backlog worries himself – after all, our product team is small, dynamic and very, very occupied (with making a great wireframing & prototyping tool, of course).
Thankfully, Victor has a great system for managing a product backlog, which he shared with readers of Mind The Product in “Managing, not just maintaining, a product backlog“. The post outlines three simple yet effective ways to stay on top of scrum and build better products. We won’t reveal Victor’s tips here, but suffice to say we think they’re a must-read for product owners and managers.
Time to read: 6 minutes
Takeaway thought: “We ended up with a more balanced development roadmap and, ultimately, a better product.”
Zara: A Usability Case Study
We’re massive fans of a real-world case study, so when we saw this usability study on fashion behemoth Zara‘s mobile app, we were psyched. Product designer and fashion fan William Ng (not affiliated with Zara professionally) wanted to find out if other users had the same problems as he did with Zara’s app. So he conducted usability tests, and suggested some UI and UX improvements.
From researching User Personas to guerilla testing in a bricks and mortar Zara store, William got a 360 view of Zara’s user base. He then analyzed his test findings by affinity mapping user pain points, 2×2 mapping and problem defining. He ideated solutions, from lo-fi paper wireframe through mid-level mockup and fully interactive prototype. One of the best posts we read this month, hands down.
Time to read: 6 minutes
Takeaway thought: “Enhancing the user experience for this process means lowering customer friction, which in turn should drive more sales now AND in the future.”
Why chatbots fail
This innovatively designed post from uxdesign.cc, which even has its own microsite, tells the story of “Why chatbots fail“. The post gives us 7 reasons for chatbot crash and burns, including context, communication and use cases. Each fail reason is explored lightly but deftly, and there’s a short conclusion on how design is changing thanks to chatbots, plus some great linked resources from uxdesign.cc. And best of all, each factor is accompanied with screenshots of chatbot fails sure to cause ROFLment.
Time to read: 5 minutes
Takeaway thought: “Chatbots have less signifiers and affordances than websites and apps – which means words have to work harder to deliver clarity, cohesion and utility for the user. It is a change of paradigm that requires designers to re-wire their brain, their deliverables and their design process to create successful bot experiences.”
Elements of UX & UI visualized
Are you a digital product designer who feels overwhelmed by the sheer number of tools, inputs, outputs and methods available to you nowadays? Help is at hand, thanks to Bankai’s awesome infographic visualizing UX and UI elements in a concentric circle. Bankai recommend you hang the downloadable poster on your wall and use it as a guide when looking for new approaches and tool inspiration.
In their nifty summary post you’ll find out why they chose the concentric circle as a visualization method, and a summary of the content therein. From prototyping to site mapping and collaboration, you’ll find it all mapped out here.
Time to read: 3 minutes
Takeaway thought: There’s no takeaway thought here, just download the infographic already!