From effective mobile app prototyping to how UberEATS keeps its customers’ appetite satisfied, here are June’s best blog posts
The summer is here and it’s the time to round up some of this month’s best UX design and iterative prototyping reads. Whether you’re on the hunt for a pool-side read or simply want to keep your hand on the pulse of UX news across the internet, Justinmind has whipped up a few of this month’s best blog posts.
This month’s favorites cover UX design principles, evolutionary biology and how to build your own in-house UX team. Let’s get reading.
Can you UX this for me?
Barry Prendergast is on a mission to demystify UX design language and offers clear and practical distinctions between those all-important, often misused UX design terms.
From customer experience, service design and user experience, Barry outlines the importance of design language, its proclivity for change and how these regular changes can lead to confusion both in and out of the design community. Gone will be the days when the lay person asks “can you UX this for me?”
A call for coherency in an informative tone, the article clears the air and offers effective definitions so all of us can be on the same page.
Time to read: 5 minutes
Key takeaway: “Clarification is good for our design process, the conversations we have with colleagues, and ultimately, better for our customers.”
Design lessons from evolutionary biology
In UX design circles, we often succumb to the whim of the day or fleeting UX trends that capture our attention. Of course, there should always be serious research behind our decisions, even those which are ephemeral.
Joey Knelmen postulates that rarely do we consider our biological tendencies when it comes to UX design. Perhaps our natural environment can be injected into UX design to create something more biophilic. Knelmen breaks down the 5 principles of biophilic design and puts forward the case for more evolutionary based UX design.
Time to read: 6 minutes
Key takeaway: “Biophilic Design incorporates elements of nature (e.g. water, natural light, plants), indirect exposure to nature (e.g. natural materials and geometries that reflect natural forms), and experiences of space (e.g. prospect and refuge).”
Why you should be prototyping your app designs
Carey Wodehouse digs deep into why mobile app prototyping is so important in UX design. From sketching and app wireframing to fully functional prototype, Wodehouse eloquently elucidates the benefits of prototyping within mobile app design. Not only that but there’s a brief rundown of the tools on the market so you can find out which is best for exactly what you want to do.
Time to read: 7 minutes
Key takeaway: Prototyping applications enables UI designers to share working prototypes of screen designs so that experimentation, testing, feedback, and approvals can happen before development even begins—in some cases, as early as the sketching and wireframing phases.
How we design on the UberEATS team
Many a lunch has been served by the friendly people at UberEATS. Paul Clayton Smith dives into the design process behind UberEATS and how empathy and innovation are at the heart of what they do. And why shouldn’t it be? Food is emotional after all.
But how does all that come together when you need to serve thousands of customers in over 80 cities, each with its own distinctive food culture? Simple: quick iteration, lots of testing and endless experimentation.
Time to read: 8 minutes
Key takeaway: Getting out of the office is essential when designing for real-world problems like finding parking, delivering to large apartment buildings, or speeding up workflows in the kitchen during the dinner rush.
Hungry for more? Don’t miss May’s round up on interactive prototyping, UX design and wireframing!
How to build an in-house UX team
UX design is becoming more prominent in business structures. That isn’t surprising when you consider that companies with effective enterprise UX teams increased their revenue 37%. With big players like IBM, Sotheby’s and Proctor & Gamble gearing up their own user experience teams, it only makes sense to understand the benefits- and the how to- of building an in-house UX team. Justinmind’s Cassandra delves into assessing whether an in-house UX team is the right for you, how to hire your team and then how to get the structure just right for seamless integration.
Time to read: 10 minutes
Key takeaway: “Global organizations are increasingly moving to create their User Experience teams, swapping the external agency model for in-house teams working hand in hand with product developers”