How to develop goals in usability testing: UsabilityGeek guestpost
Your ultimate check list for devising usability test goals – the first step to building useful, usable and delightful web and mobile products
In Justinmind’s latest guestpost for UsabilityGeek, we explore the ins and outs of planning an essential UX research component: the usability test. A usability test helps UX researchers measure how easy it is for users to use the features of web and mobile software.
There are plenty of benefits of performing a usability test like speeding up time to delivery and improving the overall user experience of your product. Sounds great, right? So how do you get started? The most important thing to do before diving into a round of testing is knowing what your goals are.
Usability testing is only useful if the UX researcher knows what to test so that the UX team can then implement the results. Lucky for you, Justinmind’s guestpost on UsabilityGeek provides a checklist for planning your usability studies as well as some helpful best practices to keep you going strong. Here are the best bits:
Defining your usability goals
When planning your usability test, you’ll need to define the scope and purpose, (as well as the specific resources needed to carry it out). Defining the scope of your test comes down to what you want to get out of your goals. What specific features or functionalities do you want to evaluate and strengthen? Here are some tips:
- Engage stakeholders to determine high-level software features
- Prioritize features based on stakeholder requirements, resource availability, market research and past analytics in order to drill down into specific project goals
- Categorize and group project goals according to user needs
- Create problem statements and/or scenarios to create test questions
Download Justinmind and usability test your web and mobile prototypes
When should you perform a usability test?
Tests are typically performed at the beginning of software definition, before any new design work is carried out, in order to reduce the risk of error and the need for large amounts of rework.
According to Shopify, testing early on can help “identify areas for opportunity, and reduce the amount of assumptions your design team will make with regard to what the user wants”. And yes, usability testing does contribute to the user experience.
What benefits are there to usability testing in UX design?
Good usability encourages first time visitors to return to your website and app and become customers. Why? As Susan Farrell puts it: “User research reduces the likelihood of building something that doesn’t meet user needs.”
Optimizing usability in your UX design can help you anticipate engagement roadblocks, and correcting navigation and accessibility oversights which can curb learnability, efficiency and memorability.
Want to know more? Read the full post on UsabilityGeek here.
And don’t forget, you can perform usability testing on your web and mobile prototypes with Justinmind. Our tool is connected with all leading usability and user testing tools out there to make your UX research process as easy as possible. Download Justinmind now and see what we mean!