Mobile app prototyping: 5 core business benefits
App prototyping not only helps convey the functionality of an app, but can also have a positive impact on investment and profits. Guestblogger Juned Ghanchi identifies 5 business benefits of app prototyping.
It is often said that “a picture is worth a thousand words”. With mobile app development though, static images cannot actually convey the mobile app’s functionality. Demonstrating a non-static mobile app requires a little help from app prototyping so that you can convey the purpose and functionality of the app without having to write code.
The following statistics give an insight into the necessity for building prototyping into the mobile app development cycle. About 59% of apps do not generate enough money to break even on their investment, according to an Annual Developer survey conducted by App Promo.
The same survey revealed that just about 12% of the mobile app development companies manage to cross $50,000 USD in revenue from their apps. Also, relying on post-launch crash reporting tools is too little too late – 71% of users are unwilling to have unstable apps in their phones and will delete them, according to a recent Compuware survey.
Luckily, you can gain control of an mobile development project with an app mockup or wireframe right from the start. Interactive prototyping provides a glimpse of the real product in terms of design and overall functionality.
Mobile app developers can test interactions, logic, and overall organization of UI components including buttons, call-to-action buttons, menus and other features. Prototyping can be integrated at all the stages of the intended product development lifecycle, giving a 360º view of the entire app. One can test fresh ideas and get all developers on the same page, leading to faster development time and quick identification of loopholes too.
Using a robust prototyping tool is the best way to get your app up and running smoothly; not only do they reduce the number of defects at the time of initiation, but prototyping tools also reduce the overall app development time.
Proper mobile prototyping can avoid common mistakes in the app development process and bring out these 5 business-friendly benefits.
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Benefits of mobile app prototyping
Exploring New Ideas and Improvements
App prototyping validates ideas and can throw up new solutions during the development process. During the prototyping phase, one can discuss possible improvements to the app. Testing the app with users can bring new ideas to the table and even confirm the perfect direction to take during the development process. Since solutions to problems are given early, the development process will be more cost-effective in the long run. The prototype also allows for a closer examination of final deliverables.
Client and Stakeholder Involvement
An app prototype can also help in involving the client and stakeholders during the development of their product. As designers explore ideas and exchange feedback, the client and users can participate, voicing their own ideas and preferred features to meet specific project goals. The feasibility of the app can be test-driven with the inclusion of third parties beyond the development team. Problems can be sorted out in greater detail and the process can incite feedback that meets organizational requirements. Read more about how prototyping can help smooth out business and IT relations here.
Justification of Funding
The prototype must demonstrate to the client practically and not theoretically the amount of effort being put into the project. Before a stakeholder invests, the prototype gives them a tangible product that establishes the viability, and potential profitability, of their investment. Prototyping helps to reduce all sorts of uncertainties regarding both development and cost-effectiveness.
Click here for tips and tricks on presenting your prototype to investors.
Quick Market Validation
According to Statista.com, about 25% of downloaded mobile apps are used only once by mobile users in six months. Creating an app that can drive deep customer engagement is a huge task, and it’s not easy to assess the usability of an app before development. A mobile app prototype can help the stakeholders know if there is market demand, and if the proposed product fits that demand.
In essence, the goal of any client wishing to build a market-leading app is to increase the number of downloads while also providing continuous value to users. The right metrics for app analytics – app engagement, usage, and value – should be the primary focus. App prototyping helps validate the app in terms of the market demand and also helps in saving costs before the development process begins.
The Working Model of the End Product
A mobile app prototype is actually the best interactive model of the end product. The entire process and efficiency of the development process is conveyed to stakeholders right at the initiation stage. The ideas are brought to life and aligned with the goals of the client organization. Without prototyping, many new app ideas fail because they fail to capture the original concept, its usability factor and the final outcome.
Benefits of app prototyping – the takeaway
Exploration and experimentation lead to apps that are actually in demand and valuable for the user. New apps fail when they cannot strike a chord with the intended audience, while poor market research can result in a flawed product for which there is total absence of demand. App prototyping can help avoid these common mistakes, ensure that a valuable app is developed and released.
Juned Ghanchi is part of the marketing team at IndianAppDevelopers a creative mobile application development company specializing in high quality iOS and Android platform-based enterprise application development. He works alongside a team of creative marketing strategists for company brand awareness and leads generation.