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Selling an app with just a wireframe


With the success of mobile devices like the iPhone and the iPad, the market of web and mobile applications is booming. With an increasing competing market, a well planned app is the key to success. It’s now important to anticipate everything from business plan, stakeholders to user experience and even clients, before you even start coding. Building a wireframe or a prototype can be the right answer to a successful project.

A wireframe to improve user experience

First and foremost, a wireframe can be used to improve the overall user experience of a future app. It is indeed a fundamental step to enhance, and often start off, an efficient interface. Some wireframes and prototypes can even integrate useful user testing tools to carry out user experience research. As the world of apps for mobiles and web becomes increasingly competitive, the best possible user experience is essential to the commercial success of a future app. UX design and user experience are why wireframes saw the light in the first place, however wireframes are now used for completely different reasons, primarily commercially driven.

Find stakeholders before developing

A wireframe or prototype can be very useful when you´re actively looking for investments to develop a project. Once a first wireframe or functional prototype is done, you can approach potential investors and stakeholders showing them a concrete draft of your project.

Promote your app with a wireframe

But wireframes can also be useful to simply promote an idea. At Justinmind, we have had concrete examples among our customers. A scientific used Justinmind Prototyper to create a functional prototype of a future innovation portal. He then took it to investors and even clients, looking for funding. Without any investment at first, he gathered enough funds to actually carry out his website, now online.

As we can see, wireframes can be used for a lot more reasons than just UX purposes. They can be extremely valuable to sell your future idea, and you don´t need a “first miss” to gather feedback and a “second version” to make changes.

Xavier Renom

About the Author

How to define, validate and review applications before starting to code are his thing. He is interested in everything related to web, mobile and desktop apps and how to prototype and simulate them before development starts. After hours he’s flexing his math muscles.

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